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Azelis Americas Consolidates 2 CASE Brands

Effective Feb. 1, 2019.

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Azelis Americas said its two CASE brands – GMZ and Ribelin – will consolidate under the Azelis CASE brand, effective Feb. 1, 2019.
 
This change reflects the evolution of the segment into a national platform.
 
Azelis Americas CASE will be one dedicated technical sales team across the U.S. 
 
It will streamline communications and provide the same technical support via the CASE application labs. This change will enable the CASE segment in the U.S. to have a homogeneous go-to-market strategy, under one business process.
 
Dan Gruber will lead the national platform as the managing director of the Azelis Americas CASE segment. Tom Wells will become the GM of the business, while Rocky Prior will lead the national sales force. All regional sales teams, supply chain and customer service teams remain unchanged. 
 
“This is a significant move to serve our principals and customers even better. It will streamline interactions while maximizing efficiencies,” Azelis Americas President and CEO Frank Bergonzi said. “Our goal is to continue to be the innovation leader in the CASE market segment. By consolidating the business under Azelis Americas CASE, we will provide a unified, go-to-market strategy and further strengthen our position in the CASE market.”
 

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